Over the past 10+ years of working with business owners in the 50+ space, I’ve learned a lot about marketing and growing companies serving older adults. I’ve put that together into a one-on-one program, where you get to learn how to substantially increase revenue, by reaching, marketing and selling to the best customers for your company.
As a consultant for companies and organizations, I provide the the insight, expertise, direction and steps that will help you drive revenue long-term, including:
Strategy & Consulting
If growth is your goal, it’s essential to understand how your products and services align with customers over age 50. Learn what they want, why and how they want to buy it from you.
Customer experience is the differentiator between the very successful and everyone else. I help you create a top-notch experience that will have people wanting it again and again, while telling their friends about you. This is the most important “offline” priority you have.
A constant stream of referrals is the outcome of a quality professional network. This helps everyone grow, and creates opportunities to drive revenue. I help you understand the right businesses for you to be involved with, how to find them and create mutually beneficial relationships.
I work with small to medium-sized companies, from Remodelers to healthcare professionals to small retail businesses, helping them create marketing that gets results in an ever-growing and changing senior market.
Outreach and education are important components to growth. Whether your goal is educating consumers about products or services, or other companies who can recommend you, having a process in place to achieve this is critical for success.
There’s no greater opportunity online than creating content that educates your potential customers and solves their problems. I help you create content meaningful to your customers and increase your ranking in search engines. Copywriting, ghostwriting, content planning and management.