One thing I’m looking forward to is this year being one of the best years I’ve ever had in my business. I’ve planned a lot of new projects (many, you’ll get to hear about) and I’m very excited to see the growth I’m going to have in 2017.
Which leads me to a question
How would you like 2017 to be one of the best years of business you’ve ever had?
That would be pretty amazing, right? I want you to know it is possible for you, despite anything that has happened this year. Or, how you feel about your company or your future.
I want to share with you how to make that happen
A while back, I emailed and asked my readers and customers what questions you had or answers you needed to help you right where you are with your business now.
Almost everything single question you asked is in the realm of what we’re going to talk about today.
And, that is …
The four words that can revolutionize your business and your life in 2017
Focus on the customer.
2017 is going to be the year of the customer. And, so is every year for the foreseeable future.
Customer experience is the new battleground for customers over the age of 50.
And, this isn’t just a battle with competitors, either; it’s a battle with the customers … to get them to choose you (and keep choosing you).
Did you know that customers are 5.2X more likely to purchase from companies with a great customer experience?
The truth is that no matter what you sell, your older customers are shopping; on price, quality, value, service … actually all the things that make up their experience.
They are finding out about you online and off, including talking to other people about your company. And, once they become a customer, they’re still out there validating they made a good choice.
Your job is to make sure you they think doing business with you is a great decision, before and after the sale.
What does that mean?
Of course, it means teaching people over age 50 about what you offer and why they should buy it from you, right? I mean, that just makes sense.
But, it’s much deeper than that.
All of this who you are, what you do … that doesn’t mean much if they don’t understand WHY you do what you do, WHY it is relevant to them now or in the future.
If they don’t know WHY, everything will fall on deaf ears.
Now, back to your questions. I’m going to walk you through some things that are going to answer the questions you asked and show you how to implement some very specific things that can help you make 2017 your best year ever.
I am going to show you very specifically why what you are doing is not getting more senior customers in the door.
Some of the things I’m going to show you are:
- Why they aren’t beating down your door to be your customer and how to begin turning it around starting immediately.
- How to talk with people about their future, regardless if they’re 55 or 80.
- When is the best time to sell to them. (For mark later … you either get people to plan or you mainly deal with emergencies.)
- How to overcome objections with older customers.
- What are people willing to pay for?
- What to do when people don’t want to talk about getting older.
- And, more.
This is going to be for every type of business, too. Product or service; it doesn’t matter. What I’ve put together is going to help every one of you.
You can use the ideas to fuel your plans for the new year.