The 50+ Strategist, where you’ll discover current events, trends, news or ideas that can help you generate more revenue serving the 50+ demographic.
Focused, Forward and Fearless
This is a little bit different from things I’ve written in the past. I want to convey an example for you, but it requires a fair bit of transparency. So, bear with me.
Earlier this year I wrote about how I wanted to make 2017 a record year for my business. I’m so thankful to be able to say that it has been. I’ve been blessed with some incredible clients who were highly motivated to create better futures for themselves and their companies.
It’s been an amazing year, so far. I mean fun, interesting, profitable … just really good. I’m not saying that to brag. Rather, to help illustrate what has transpired this year and where it has brought me.
My goal with this edition is to show you the practical application of what I’ve told you should be done in your company.
1. I got clear.
More clear than I’ve ever been on what I wanted to do. And, I started doing it. Meaning, I took a step back and really defined the people I wanted to serve
2. I quantified the results I get my clients into a single statement.
“I help business and organizational leaders serving people over age 50 to reach, market and sell to their best clients more effectively, so they can substantially increase revenue.”
3. Next, I clarified the work I want to be doing with my clients; what is most rewarding to me.
4. Then, I figured out how to get more of that work.
Does any of that sound familiar?
So, I started to pivot. I took very deliberate steps to focus on getting the work I wanted with the people I wanted to serve.
And, what happened?
First. I spoke at the Age Without Borders conference. I was asked by HSN to come on a live TV show. I was invited to speak at the Voices in Aging: Business of Aging event put on by the Society of Certified Senior Advisors.
I was able to get several new and interesting clients. Here are a few of them:
- 1 Remodeler (locations in 5 states)
- 1 Manufacturer
- 2 Occupational Therapists
- 1 Interior Designer
- 1 Physical Therapist
- 1 Senior concierge
I raised my revenue by 34%.
Here’s the thing, though; it’s still early. I’ve done many of these activities over the course of 10 months; some just recently. Some, I’ll be rolling out before the end of the year. That means more clients to help and more revenue that I haven’t seen, yet.
All of this was enough that I didn’t have to even think about whether I should scale what is working. So, I’m moving forward and taking the steps I’ve identified to do that. Here’s a few of those (in no particular order).
1. Part of it you’ve already seen, since you’re reading it right now. I created the 50+ Strategist to help convey extremely useful information to the people I want to serve. (Value, first!)
2. I’m working on a series of more simplified and results-focused teaching videos about the results my clients get and how I help them achieve those.
3. I’m piloting a new, lower-cost teaching and mentoring experience for select business owners. It’s akin to a 1-on-1 masterclass, with me as a built-in advisor, but customized to thier particular business. I call it The 50+ EDGE Business Building Experience and anticipate expanding it, soon.
4. I’m crafting everything I’m doing around the people I want to serve. With, a specific focus on those who are time-starved, pulled in many directions and are doing things that don’t positively affect revenue.
If you’ve listened or read much of what I’ve created this year, you’ve probably seen or heard me say that the market is changing.
More consumers are taking steps to ensure a better future for themselves. And, my clients are seeing in increase in people buying.
The pace is picking up. That is why I’m being so dogmatic about everything I’ve said so far.
Here’s the way I see it.
If your customers are taking action, that means you should be taking action.
Since you need to take action, I had to be ready to help you do it.
That meant me getting out of my comfort zone to step out in front of enough people like you who want to craft a company that can serve and significantly profit from the 50+ demographic.
People who are ready to act.
It meant me swallowing my own fear, expanding the vision I had for my future and getting clear on the results I wanted to see in the companies that I serve.
It meant me going on live TV in front of millions of people, speaking at events and digging deeper than ever to help the leaders I serve implement a system to continually increase their revenue.
It meant me taking a leap of faith and doing what needed to be done. Not just for me or my gain, but for others, too. I have knowledge, insight and experience that not many people have.
Which means, it was (and still is) the right thing to do.
If you take anything away from this article, let it be this:
The age wave is cresting and the door is open. You can go through it or stand there watching other people as they do. If you decide to act, be purposeful, bold and do it now, before the way becomes crowded.
The things you should do locally will be different as you pursue your own success. However, in my experience, it will require using these exact same principles if you want to stop trading so much of your time for money and multiply the effect of your effort to increase your revenue.